07 May 3 Concerns of Choosing a Larger Service Provider
For managed service providers, it is crucial that your current platform not only meets your customers’ needs but your needs as well. At first, going with a larger company seems like the best idea – they’re cheap, have a large customer base and customer care team, and more. But there are three concerns you should know about and address before making any permanent decisions.
1. You Can Only Afford Their Basic UC Product
Bigger vendors look cheap, but oftentimes it’s because they’re only offering you the basic package. Many vendors ask mid-level customers to move to their basic platforms to accommodate newer, higher-paying customers, a step back you can’t afford to make. At Brightlink, we made sure our platform isn’t a one-size-fits-some solution. We give you access to our entire library of features right from the start – for no extra cost. Have an idea for a feature you’d like to see? Send us a message – we’re always looking for ways to improve our offering.
2. Your Hardware Choices are Limited to Their Device Choices
Your current customers don’t use just one type of device – they use a wide variety of devices for a wide variety of reasons. To serve them well, you’ve developed close partnerships with multiple hardware vendors. But oftentimes, in a bid to conform the market to their offering, larger vendors design proprietary platforms that only support their devices and their hardware. This restriction will limit the options you can offer your customers, making it difficult to manage existing customers and attract new ones. It will also spell disaster for your existing vendor relationship that took you so long to establish. At Brightlink, we ensure our platform is compatible with any device your customers bring to the table. We’re also constantly adding support to include more and more devices as technology continues to advance.
3. You’ll Be Just Like Everyone Else, Losing Your Competitive Advantage
Most customers want flexibility from their UC provider, but when your vendor limits your customization and choice in hardware, you’re unable to give it to them. You’ll become just like the rest of the resellers with your vendor – selling cookie-cutter solutions and cookie-cutter devices. Brightlink allows for any level of customization, allowing you to differentiate yourself from the competition and fit your UC offering to your business model.
We understand that you have a unique set of needs and we’re looking forward to meeting them. At Brightlink, we strive to care for our customers like we would want to be cared for and enjoy getting to know your goals individually. Understanding the industry from your perspective is crucial in providing a product you’re proud to sell.
So if you’re looking for more freedom from your vendor, consider switching to Brightlink. Give us a call to find out how you can take control of your company’s future.