Communications Platform as a Service, or CPaaS, is the ultimate customizable business communications platform. When deciding on what services you will provide to your customers, you have a lot of decisions to make. This can very easily become an overwhelming process. Plus, most business owners...
UCaaS vs CPaaS, what’s right for your customers? For telecom resellers looking to beef up their offerings, there is no shortage of solutions to choose from. However, deciding what is best for your customer base can be challenging. With new acronyms popping up every quarter,...
CPaaS is proving to be a necessary solution, as nearly 85% of companies believe APIs are critical to their business's future. Choosing the right CPaaS provider can be tough when you don’t know what to look for. Whether you’re looking to add voice and messaging,...
The Communications Platform-as-a-Service or CPaaS market is proving to be one of the quickest growing telecom markets of this decade. In fact, according to a report by Mordor Intelligence LLP, the CPaaS market is expected to grow a CAGR of 34.3% during the forecast period...
11 January 2021 | Brian Turner (TechRadarPro) For the second year in a row, the Brightlink CPaaS Platform has been featured as one of the top three CPaaS solutions for businesses by TechRadar. Brian Turner provides a brief synopsis on CPaaS and how it is helpful for...
2020 is certainly not lacking in the eventful category. Unfortunately, due to these events, many industries around the globe saw a decline in users and/or profitability. Conversely, Communications Platform as a Service (CPaaS) solutions, and the communications industry in general, experienced a massive boom! According...
Doesn’t it seem like your long-lost friend “Spam Likely” calls your cell phone more and more every week? If you haven’t noticed, you’re one of the lucky ones. Many users are seeing an increase in robocalls, toll fraud, scammers, and SPAM. These scams are ultimately...
As a reseller, you want to create customer stickiness, but sometimes it can be difficult to know where to start. Sure, you want your customers to stay with you forever, but how do you even get them in the door? When no two businesses are...
When it comes to business there is always one focus that comes to mind no matter what the field may be: The Customer. Without customers, nearly all businesses would no longer be important and simply disappear. So it is crucial for all companies - no...
Hosted PBX and SMS business is often an easy sell for customers upgrading from legacy providers or other costly solutions. However, many service providers may find it difficult to retain their customers with never-ending price cuts from competitors. While good customer service is a fantastic...