03 Apr Insights from Brightlink CEO in Investor’s Business Daily
03 April 2019 | Mark Mink (Investor’s Business Daily)
“Despite conventional wisdom, the best way to generate referrals isn’t to spend time and resources asking for them.” That’s from Stacey Randall Brown, author of “Generating Business Referrals Without Asking: A Simple 5 Step Plan To A Referral Explosion.” Brown is a business coach specializing in training companies on generating referrals. She says the inherent contradiction with asking for referrals is you’re making it about you to your customer or client. And often the referrals you do get from asking are little better than cold calls. It’s the relationships you build with your clients after doing top-notch work for them that will determine if you generate referrals.”
Brightlink joins other industry leaders to offer advice to companies looking to generate positive referrals without negatively impacting their bottom line.
Read the rest of the article here.