Increasing Business Flexibility with CPaaS

September 14, 2020

Increasing Business Flexibility with CPaaS

When it comes to the future of communication, it’s all centered around one main goal: Flexibility. As soon as technology advanced enough for communication to go mobile, the world exploded with users demanding even more flexibility. And rightfully so, since there’s nothing more satisfying than being able to reach the right person in your preferred communication choice. CPaaS was developed as a way to meet those needs as a business and increase flexibility. While still being able to fit those solutions into your budget and increase your company’s profits. Communication flexibility demands have increased so much so that over 70% of companies plan to utilize more digital tools to communicate with their audience in the upcoming years.

CPaaS and Flexibility

The building blocks of flexibility that CPaaS is built on are the same as all ‘as a Service’ solutions in the market. Your business gets a “plug and play” solution that’s ready to implement as-is. Or you can customize your solution to fit your unique needs.

CPaaS offers more affordable pricing and customization capabilities than the comparable solution UCaaS. This allows CPaaS’s pricing to be more flexible, so you can find options that fit your business’ needs. While staying within the budget you can afford.

There are a large number of APIs (application programming interfaces) to choose from when it comes to CPaaS. Giving you the option to customize your communication with the tools that work best for your needs. These will vary depending on what features you need and the finer points of your existing communication strategies.

The Future of CPaaS

As technology advances, CPaaS continues to expand. CPaaS is already a unique product that brings flexibility to your business’ communication platform, and it’s heading in an even more positive direction. This growth could mean a greater number of options will be available for you in the near future – and for your business too.

There is already a plethora of API options for consumers looking to customize their CPaaS solutions, and those numbers are increasing. In fact, studies show that in the coming years companies will likely spend $3 billion on APIs. After all, APIs give you the ability to pick and choose what features to include in your solution – a capability so many businesses need. What’s more, CPaaS APIs are not limited by number. If you need an API for five applications or two hundred and five, you don’t need a different or upgraded API. This means you can scale without needing to update your APIs. Scaling can look like adding more employees to your platform or adding features that you weren’t interested in originally.

The flexibility of CPaaS solutions is that they are constantly evolving. The experts are making sure it is as up to date with modern communications as possible. So, if it doesn’t have what you’re looking for now, chances are, it soon will! So, stay active with your conversations in the CPaaS world. It could meet your needs very soon – if it doesn’t already!

Give CPaaS a Try

Communication and flexibility are partners that walk hand in hand. CPaaS is here to help make that relationship a reality for your business. Want to know what CPaaS solution might be the right fit for your business flexibility needs? Check out our CPaaS page, or better yet, contact us! We’d love to have a pressure-free conversation to see if Brightlink has the perfect solution for you. Fill out our contact form or give us a call at 888-871-4575 and let us help bring your business the flexibility it deserves with CPaaS!