Applying Marketing Insights to Running a Company


Applying Marketing Insights to Running a Company

15 March 2019 | Drew Neisser (AdAge)

“It’s rare for chief marketing officers to make it to the CEO level. But you would expect that those who do make it to have strong opinions about the role of marketing—and maybe even take a heavy hand in marketing execution. Well, with Rob Chen, CEO at Brightlink and the former CMO of CEB (now Gartner), you’d be half right. In our interview below, Chen offers important insights into marketing strategy while noting that his “day job” keeps him from being too meddlesome.”

Rob Chen, Brightlink’s CEO, discusses how valuable a marketing mindset is to running a company, as well as tips and tricks for ambitious CEOs in this interview with Drew Neisser.

Read the rest of the article here.