5 Questions to Ask Your Potential CPaaS Partner

Nov 23, 2021

5 Questions to Ask Your Potential CPaaS Partner

The business shut down due to the 2020 pandemic taught people of the business world that working in-office is not the only way to conduct business. In fact, a whopping 97% of workers want to remain remote. As businesses transition from a traditional in-office setup to new work models, they will need a communications platform to support their workers. CPaaS could be the answer they are looking for. Before you can offer CPaaS to your customers, you are going to need to find a good CPaaS partner.

A great CPaaS partner can mean the difference between your business’ success or failure. Because of this, it is important to get to know your CPaaS partner’s products, policies, and procedures before entering a relationship with them.

It’s okay to approach your research and your potential partners as if you were conducting an interview to find the best possible fit for you and your clients. In this “interview” process, you should think of some good questions that can help you choose the best CPaaS partner. Here are a few suggested questions that can help you on your journey.

What kind of quality does the CPaaS partner offer?

A great CPaaS partner will have a reliable network. Some networks offer up to 99.999% uptime due to their geo-redundant network. This is what you should look for in a CPaaS partner. The partners that have limited connections cannot offer or guarantee their network will not fail.

A large, established, and supported network also means that communication will be shielded from potential delays caused by data transmitting long distances. If the company has been around for a long time, do some research into its service record. Do they have a wide customer base that is satisfied with the service they provide?

Does the CPaaS partner provide transparency?

It is important for users to be able to analyze their communications. Correct reporting and monitoring can mean the difference between a business’s success or failure. With proper analysis, a business can improve not only its customer service but also its bottom line.

What support do they offer?

If you are just starting out offering CPaaS for the first time, you will likely need to be trained in your new product so you can offer your customers top-notch service. Once your CPaaS partner has given you introductory training, how much support are they willing to give you and provide for your customers?

A good CPaaS partner should be able to give you some idea of their availability to offer support services. Will they be available 24/7 or just during business hours? As you know, technology is 24/7 which means your customers can have issues around the clock. You need to make sure that your CPaaS partner is available to help you troubleshoot any issues that may arise.

Related: How CPaaS is Transforming the Customer Experience

What services does the CPaaS partner offer?

Right now, you may currently be looking only for a CPaaS partner. However, you may want to consider other services provided by partners. SMS and UCaaS are great communications solutions that you may want to consider offering your clients in the future. If your CPaaS partner is already offering these solutions, it may be a good indication that they have the services you will want and need.

It would also be good practice to find out what the CPaaS partner’s plan is for future growth. That way, you can plan to grow along with them.

What policy on regulatory compliance do they offer?

A good CPaaS partner thinks about their partners and the end-user when they are developing their product. This means that the CPaaS platform should be easy to use and compliant with current rules and regulations.

Providers also need to keep their ear to the ground when it comes to rules and regulations. If their product does not meet these needs, it is their responsibility to be proactive and create a “fix” as soon as possible without the interference of users and partners.

Choose the Right CPaaS Partner

Once you have done your research and found Brightlink, you can be confident that working with us is the best choice. We work hard every day to make sure that our Brightlink CPaaS Platform is full of the features your customers need and want. Our geo-redundant network is reliable and trusted worldwide. Contact us today to discuss how we can help you offer your clients the best in CPaaS platforms.

Related: Brightlink Ranked Among Top CPaaS Vendors