26 Aug 2F4U: Are You Missing the Message on Customer Engagement?
26 August 2019 | Joe White (ITProPortal)
“Companies and organisations that haven’t enabled business messaging are missing a critical piece of their customer engagement strategy. Don’t miss the word “engagement” here. It’s not just about getting the message, although that’s certainly important. It’s equally important to start by meeting customers where they are via the communications channels that they prefer.
To effectively interact with customers and prospects, you need a communications strategy that will take the conversation to the next level to not only gain initial interest and address basic questions, but also solve their problems, or – even better – make a sale.”
Joe White discusses how companies can effectively utilize and implement business texting to increase customer engagement.
Read the full article here.